Content and Technology Licensing By SeoMoz

SEOmoz Whiteboard Friday – Content & Technology Licensing from Scott Willoughby on Vimeo.

We liked this post because it talks about helping yourself and others through great quality links on your website. Sites like ours that provide information about Nepal can benefit largely from these practices. And it is equally important to those sites who are into optimization, branding and targeting real customers. I have seen a lot of good Nepali websites with great content that are lost in search engines. So it is better if you utilize this scalable strategy in passing links, content, link juice and in return, benefit from it.

It talks about the importance of creating quality back links for big websites as well as smaller sites that seek deeper links and distribution. The idea basically is, allowing others to take content from your website to republish it on their own domains so that there is a back link to your original content. Because of the way search engines work with duplicate contents, the link juice will flow back to your original product which allows your content to maintain domain authority, page rank and search engine rankings.

To make most of it, you need to make sure you are getting clean, ‘follow’ed links back. Specially if you are a smaller site licensing to bigger sites, you can get cannibalized by the higher domain authority if they are not properly linking you back. You may also want to create a self service portal where they can come in, agree to your terms and conditions and download it free without your assistance.

So in conclusion richer content and good quality links are really important for websites in this Google-World. However you may try to target or optimize the  page, it will not be rewarded unless there is really good and rich content. Content drives traffic. A website will be rewarded if it has potential to drive traffic and the only way to drive traffic is content. So lets think and use SeOMoz’s idea. Lets help others and benefit in return.